The name Från Ö Till A comes from Örjan Andersson's initials which are the first and the last letters of the Swedish alphabet. It means that you can do the same thing in several ways, more personal, backward or differently if it feels good
Från Ö Till A is about staying authentic and creating something unique. Från Ö till A is a unisex streetwear and fashion concept by Örjan Andersson, founder of the Weekday stores and the Cheap Monday brand. The cornerstone of the assortment is a wide range of jeans and second hand, mainly 90’s vintage Levi’s 501 combined with Örjan’s self-titled jeans brand.
The founder Örjan Andersson’s interest in jeans and fashion began in the early 90’s when he was working for a Swedish jeans retail chain for almost 10 years. This was where he learned the most important fundamentals of his jeans and fashion knowledge. Örjan followed up by starting the “Weekday” concept and the brand Cheap Monday, later on, both companies were sold to H&M.
In 2012 he released the self-titled jeans brand in stores such as Browns focus London, Storm Copenhagen, Aplace Stockholm and Freudian Kicks Oslo.
In 2013 Örjan started the retail concept Från Ö Till A In Stockholm. The store was almost 500 square meters in four floors with a lot of angles and corners with a journey of a discovery feeling. The cornerstone of the concept was to mix established fashion brands with young unestablished designers in a playful way combined with second hand, vintage and recycled products. Assortment of designers and brands as Acne, Kitsuné, Helmut Lang, Versus Versace, MM6, Marques/Almeida and off course Örjan Andersson was represented. The physical store was operated between 2013-2021.
In 2014 Örjan was one of four guest designers for the prestigious assignment to design the 125 anniversary collection for Lee jeans europe.
2015 was followed up with a successful collaboration with one of sweden's biggest insurance company IF, a reflective collection by Örjan Andersson.
In 2018 Från Ö Till A went digital at www.franotilla.com
The journey in the jeans and fashion industry has been diverse and full of experience. It all boiled down to the concept Från Ö till A that represents an independent and personal expression.