THE CONCEPT

Från Ö till A is a unisex streetwear and fashion concept by Örjan Andersson, founder of the Weekday stores and the Cheap Monday brand. The cornerstone of the assortment is a wide range of jeans and second hand, mainly 90’s vintage Levi’s 501 combined with Örjan’s self-titled jeans brand. Från Ö Till A is from Örjan Andersson's initials. Those are the last and first letters of the Swedish alphabet. It means that you can do the same thing in several ways, more personal, backwards or differently if it feels good.